Land Securities

I was contracted to Land Securities to oversee the project management of their Student Nights promotion.

I oversaw the project for 2 years and worked alongside the the 5 Strand and Centre Marketing Teams (Gunwharf Quays, Trinity Leeds, St David's, The Galleria, Bluewater and Buchanan Galleries) to ensure successful execution of the project across all these centres. During this time, I also helped the teams transition from Student Lock-Ins (2014) to Student Nights (2015).

Over the 2 years, the centres saw an increase in retail spend, footfall and data capture within the key student target audience.

https://www.facebook.com/TrinityLeeds/videos/953708854674695/